Lyft’s product manager John Kirn published an article recently about the challenges they face when conducting experiments. Existing experimentation techniques did not fully adapt to Lyft’s real-time business nature or mitigate network effects. Lyft’s Experimentation team deployed new ones, such as time and region split testing, and improved internal experimentation norms and techniques. By Vasco Veloso Lyft’s product manager John Kirn published an article recently about the challenges they face when conducting experiments. Existing experimentation techniques did not fully adapt to Lyft’s real-time business nature or mitigate network effects. Lyft’s Experimentation team deployed new ones, such as time and region split testing, and improved internal experimentation norms and techniques. By Vasco VelosoRead More